USA Web Solutions performed a preliminary site analysis and observed that PierceAndParker.com did not have a sufficient amount of incoming links. We also determined that much on-page optimization needed to be completed.

USA Web Solutions performed on-page optimization for the website's index page (home page) as well as its inner pages. The theme of each page was clearly defined using carefully selected keywords so that every section of the website was easy for search engines to identify.

An off-site link building campaign was also undertaken. As part of our link building strategy, we promoted the client's website on general directories as well as directories that were directly related to the services offered by the company (theme-based directories). In addition, we conducted a social media optimization campaign by writing and submitting articles to content sharing websites (such as Digg.com), promoting the website's blog, creating and promoting RSS feeds, and submitting the website to social book marking sites.